Sale seasons are the highest-revenue periods for ecommerce. WhatsApp campaigns during these events can drive 5-10x normal daily revenue.
Pre-Sale Preparation (2-4 Weeks Before)
Build Your List
- Run Click-to-WhatsApp ads with "Get early access" messaging
- Add WhatsApp opt-in to your website with "Be the first to know" prompt
- Segment your list: VIP customers, recent buyers, browsers, dormant
Prepare Templates
Submit templates 2 weeks early — approval times increase during sale seasons.
- Teaser: "Something big is coming. Stay tuned."
- Early access: "Sale starts 24 hours early for you."
- Live: "Black Friday is LIVE. Shop now before it's gone."
- Last chance: "Sale ends in 4 hours. Don't miss out."
- Cart recovery: "You left items in your cart. Complete now before they sell out."
During the Sale
Day-of Execution
- Morning: Send early access to VIP segment
- Mid-morning: Broadcast to full list
- Afternoon: Cart recovery for morning abandons
- Evening: "Last few hours" urgency message
- Night: "Sale ending" final push
Real-time Optimization
- Monitor delivery and read rates live
- Pause if quality rating drops
- Increase budget on best-performing segments
- Deploy additional agents for support surge
Post-Sale
- Thank you message with order summary
- Share delivery timelines proactively
- Collect feedback on sale experience
- Warm up for next sale event`,
